Creative intelligence for a streaming world

Our wide range of video research techniques and advanced analytics will help you envision new opportunities, refine your strategy, and offer content that deeply connects.

Advertising & Sponsorship

Advertising & Sponsorship

When and where do ads truly align and integrate with their environment, innovate, cut through the clutter and achieve lasting effectiveness?

  • Creative Testing
  • Ad Load Exploration
  • Format Innovation
  • Brand Lift
  • Contextual Alignment
Audience Strategy

Audience Strategy

In the ever-expanding, technology-enhanced digital content landscape, where are the sweet spots and the clearest opportunities for real growth?

  • Competitive Assessment
  • Streaming Opportunities
  • Profiling & Segmentation
  • Pricing & Positioning
  • UX & UI Testing
Branded Content

Branded Content

What are best practices and tactics to craft authentic, relatable messages that resonate with current and potential users of your brand(s)?

  • Creative Direction
  • Multi-metric / 360 Effectiveness
  • Game & Social Environments
  • Audience Receptivity
  • Cross-platform impact
Movies & Series

Movies & Series

How can you optimize at any point in the production process and offer programming that not only entertains but also captivates viewers over time?

  • Concept Assessment
  • Pilot Testing
  • Series Maintenance
  • Loyalty Analysis
  • Genre Preferences
News & Sports

News & Sports

How are preferences and viewing habits changing for live entertainment shows, live and recorded sports, documentaries and informational content?

  • Audience Expansion
  • Content Mix
  • Programming Formats
  • Sponsorship Effectiveness
  • Branding Opportunities
Trailers & Promos

Trailers & Promos

What are the most persuasive ways to highlight / promote your programming, for both discovery and loyalty, across a growing range of platforms?

  • Title, Logo & Key Art Testing
  • Series Launch
  • Primary & Secondary Audiences
  • Character Analytics
  • Multi-element Assessment

Leaders in media and technology work with us to enhance their content, improve their product and brand messaging, grow their audiences and delight their users.

Learn more about our advanced research solutions for video content creators, producers, distributors, streaming services, platforms, agencies, brands, insights teams, product developers, non-profits and . . .