LATD, INC. PRIVACY POLICY

LATD, Inc. d/b/a Latitude,(hereinafter referred to as “Latitude,” “us,” “we,” “our,” or “Company”) has created this Privacy Policy to apply to all users and clients of this website, and all digital assets contained or offered therein (collectively, our “Site”). This Privacy Policy describes, among other things, the types of information we collect from users when you use our Site, how we use it, and how you can access your information. This Privacy Policy is integrated into our Terms & Conditions of Use [LINK] (“Terms & Conditions”). By using the Site and providing us with personal Information (defined below), you agree to the practices described in this Privacy Policy.

This Privacy Policy is integrated into our Terms & Conditions of Use [LINK] (“Terms & Conditions”). By using the Site and providing us with personal Information (defined below), you agree to the practices described in this Privacy Policy.


Table of Contents

  1. Information We Collect About You
    1. Information You Provide to Us
    2. Information We May Automatically Collect About You
    3. Information We May Receive from Third Parties
  2. How We Use Your Information
  3. Links to Other Websites
  4. Information Security
  5. Data Retention
  6. How We Will Contact You
  7. Your Choices
  8. Accessing, Correcting, or Deleting Your Information
  9. Consent to Transfer
  10. Aggregate and De-identified Information
  11. Children's Information
  12. Changes to this Privacy Policy
  13. Contact Us

I. Information we collect about you

We may collect the following types of information about you which are described in more detail below: (A) information you provide to us, (B) information we may automatically collect, and (C) information we may receive from third parties. All of the information listed in (A)-(C) above, are detailed below, and hereinafter referred to as “Information.”

A. Information You Provide to Us:

In using our Site, you may provide us with Information, including, without limitation:

  • Contact information such as name and email address;
  • Communications and opinions in video interfaces or linked content;
  • Access to your geo-location or to other data held on social media platforms and other software (for example, access to your contacts, calendar or photos);
  • Additional information as otherwise described to you at the point of collection or pursuant to your consent.

B. Information We May Automatically Collect About You:

Our Site may automatically collect certain Information about you. We use this Information to help us design our Site to better suit our users’ needs. This Information may include:

  • IP address, which is the number associated with the service through which you access the Internet, like your ISP (Internet service provider);
  • Date and time of your visit or use of our Site;
  • Domain server from which you are using our Site;
  • Type of computer, web browsers, search engine used, operating system, or platform you use;
  • Data identifying the web pages you visited prior to and after visiting our Site or use of our Site;
  • Your movement and activity within the Site, which is aggregated with other information; and
  • Mobile device information, including the type of device you use, operating system version, and the device identifier (or “UDID”).

1. Cookies & Technologies Used to Collect Information About You

We collect the above Information directly and through the use of third parties. We collect this Information by using certain technologies, such as cookies, local storage, web beacons, and other technologies. Third-party service providers, advertisers, and/or partners may also view, edit, or set their own cookies or place web beacons. The use of these technologies by such third parties is subject to their own privacy policies and is not covered by this Privacy Policy, except as required by law.

  1. Cookies (or browser cookies) . A cookie is a small file placed on the hard drive of your computer. Most web browsers automatically accept cookies. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Site.
  2. Web Beacons . Website pages may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages and for other related statistics (for example, recording the popularity of certain content and verifying system and server integrity). We also use these technical methods to analyze the traffic patterns, such as the frequency with which our users visit various parts of the Site. These technical methods may involve the transmission of Information either directly to us or to a third party authorized by us to collect Information on our behalf. Our Site use retargeting pixels from Facebook, Twitter, LinkedIn, and other ad networks. We also use web beacons in HTML emails that we send to determine whether the recipients have opened those emails and/or clicked on links in those emails.
  3. Analytics . Analytics are tools we use, such as Google Analytics, to help provide us with information about traffic to our Site and use of our Site, which Google may share with other services and websites who use the collected data to contextualize and personalize the ads of its own advertising network.
  4. Mobile Application Technologies . If you access our Site through a mobile device, we may automatically collect information about your device and your physical location.

C. Information We May Receive from Third Parties

We may collect additional Information about you from third-party websites, as well as social media platforms, such as, but not limited, to LinkedIn, Twitter, and Instagram (“Social Media Platforms”), and/or sources providing publicly-available information (e.g., from the U.S. postal service) to help us provide services to you, help prevent fraud, and for marketing and advertising purposes.

Information we may access about you, with your consent, may include, but is not limited to, your basic Social Media Platform information, your location data, your list of contacts, friends or followers and certain information about your activities on the Social Media Platform. Please keep in mind that when you provide Information to us on a third-party website or Social Media Platform, the Information you provide may be separately collected by the third-party website or the Social Media Platform.

The Information we collect is covered by this Privacy Policy, and the Information the third-party website or Social Media Platform collects is subject to the third-party website or Social Media Platform’s privacy practices. We encourage you to be aware when you leave our sites or applications and to read the privacy policies of other sites that may collect your Information.

II. How we use your information

A. Use and Purpose of Processing Your Information

We use and process your Information for things that may include, but are not limited to, the following:

  • To provide you with the Site, and related products, promotions, newsletters, and information you request;
  • To respond to your inquiries and provide you with requested information and other communications, including by email;
  • For general or targeted marketing and advertising purposes, including sending you promotional material or special offers on our behalf or on behalf of our marketing partners and/or their respective affiliates and subsidiaries and other third parties, provided that you have not already opted-out of receiving such communications;
  • To fulfill contracts we have with you;
  • To manage, improve and foster relationships with third-party service providers, including vendors, suppliers, and parents, affiliates, subsidiaries, and business partners;
  • To maintain, improve, customize, or administer the Site, perform business analyses, or other internal purposes to improve the quality of our business, the Site, resolve technical problems, or improve security or develop other products and services;
  • To comply with our Terms & Conditions;
  • For analytics for business purposes and business intelligence;
  • To comply with any applicable laws and regulations and respond to lawful requests; and/or
  • For any other purposes disclosed to you at the time we collect your Information and/or pursuant to your consent.

II. How we use your information

We may disclose anonymized aggregated information about our users, that does not identify any individual, without any restriction.

We may share your Information as set forth in the Privacy Policy and in the following circumstances:

  • Third-Party Service Providers. We may share your Information with third-party service providers that perform certain functions or services on our behalf (such as to host the Site, perform analyses, or send communications for us). These third-party service providers are authorized to use your Information only as necessary to provide these services to us. In some instances, we may aggregate Information we collect so third parties do not have access to your particular Information to identify you individually.
  • Disclosure of Information for Legal and Administrative Reasons. We may disclose your Information without notice: (i) when required by law or to comply with a court order, subpoena, search warrant, or other legal process; (ii) to cooperate or undertake an internal or external investigation or audit; (iii) to comply with legal, regulatory or administrative requirements of governmental authorities (including, without limitation, requests from the governmental agency authorities to view your Information); (iv) to protect and defend the rights, property or safety of us, our subsidiaries and affiliates and any of their officers, directors, employees, attorneys, agents, contractors and partners, and the Site users; (v) to enforce or apply our Terms & Conditions; and (vi) to verify the identity of the user of our Site.
  • Business Transfers. Your Information may be transferred, sold, or otherwise conveyed (“Conveyed”) to a third party where we: (i) merge with or are acquired by another business entity; (ii) sell all or substantially all of our assets; (iii) are adjudicated bankrupt; or (iv) are liquidated or otherwise reorganize. You agree to any and all such Conveyances of your Information.
  • Online Communications. If you correspond with us by email, social media, or other digital online platform, we may retain such correspondence and the Information contained in it and use it to respond to your inquiry.
  • With Your Consent. We may share Information consistent with this Privacy Policy with your consent.

iv. Information security

We use commercially reasonable measures to provide our Site. However, you should assume that no data transmitted over the Internet or stored or maintained by us or our third-party service providers can be 100% secure. Therefore, although we believe the measures implemented by us reduce the likelihood of security problems to a level appropriate to the type of data involved, we do not promise or guarantee, and you should not expect, that your Information or private communications will always remain private or secure. We do not guarantee that your Information will not be misused by third parties. We are not responsible for the circumvention of any privacy settings or security features. You agree that we will not have any liability for misuse, access, acquisition, deletion, or disclosure of your Information.

If you believe that your Information has been accessed or acquired by an unauthorized person, you shall promptly Contact Us so that necessary measures can quickly be taken.

v. Data retention

We will retain your Information for as long as needed to provide you Site. If you wish to cancel your account or request that we no longer use your Information to provide you Site, please contact us at privacy@latd.com . We will retain and use your Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. In accordance with our routine record keeping, we may delete certain records that contain Information you have submitted to us. We are under no obligation to store such Information indefinitely and disclaim any liability arising out of, or related to, the destruction of such Information.

vi. How we will contact you

You agree that we, our affiliates, and/or third-party service providers with whom we collaborate and contract may communicate with you regarding our Site via electronic messages, including email to, for example, send you information relating to our products and Site that we think may be of interest to you, communicate with you about contests, sweepstakes, offers, promotions, rewards, upcoming events, and other news about products and services provided by or through us through permissible targeted advertisements offered by us, our parent companies, our subsidiaries, our affiliates, and other business partners. See Your Choices, below, for how you can update the way we contact you.

vii. Your choices

  1. Email. By using our Site, you agree that we may contact you by email as set forth herein. If you do not want to receive marketing and promotional emails from us, you may click on the “unsubscribe” link in the email to unsubscribe and opt-out of marketing email communications or Contact Us.
  2. Opting Out of Direct Marketing. To exercise choices regarding the marketing information you receive, you may also review the following links:
    1. You may opt-out of tracking and receiving tailored advertisements on your mobile device by some mobile advertising companies and other similar entities by downloading the App Choices app at www.aboutads.info/appchoices.
    2. You may opt-out of receiving permissible targeted advertisements by using the NAI Opt-out tool available at http://optout.networkadvertising.org/?c=1 or visiting About Ads at http://optout.aboutads.info.
    3. You can opt-out of having your activity on our Site made available to Google Analytics by installing the Google Analytics opt-out add-on for your web browser by visiting: https://tools.google.com/dlpage/gaoptout for your web browser.

viii. Accessing, correcting, or deleting your information

To the extent other state laws provide users with additional data subject rights, those rights may be honored by the Company following proper authentication and verification. Please see the Contact Us section below for more information.

x. Aggregate and de-identified information

We may aggregate and/or de-identify any information collected through the Site so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including without limitation for research and marketing purposes, and may also share such data with any third parties, including advertisers, promotional partners, and sponsors, in our discretion.

xi. Children’s information

The Website is intended only for users over the age of eighteen (18). If we become aware that a user is under thirteen (13) (or a higher age threshold where applicable) and has provided us with Information, we will take steps to comply with any applicable legal requirement to remove such Information. Contact us if you believe that we have mistakenly or unintentionally collected Information from a child under the age of thirteen (13).

xii. Changes to this privacy policy

We reserve the right to change, modify or amend this Privacy Policy at any time to reflect changes in our products and service offerings, accommodate new technologies, regulatory requirements, or other purposes. If we modify our Privacy Policy, we will update the “Effective Date” and such changes will be effective upon posting. It is your obligation to check our current Privacy Policy for any changes.

xiii. Contact us

If you have any questions about this Privacy Policy or the Information we have collected about you, please contact us at the following: