![A Study in Partnership with Hulu](http://images.ctfassets.net/u15ik3v7y4nw/sEZ2pIhghPywSuf8dRjkj/c53d0fb94784df3feb7150451e373726/landscape.jpeg)
Advertising & Digital Fluency
A Study in Partnership with Hulu
![A Study in Partnership with Hulu](http://images.ctfassets.net/u15ik3v7y4nw/sEZ2pIhghPywSuf8dRjkj/c53d0fb94784df3feb7150451e373726/landscape.jpeg)
Given the outdated digital native/digital immigrant model, how could Hulu gain a more nuanced understanding of modern audiences’ relationships to technology? And what does this more detailed model mean for how brands digitally connect with audiences?