Growing Yellowstone’s Audience
Promotional Strategy & Key Art Promos & Trailers

Growing Yellowstone’s Audience

Promotional Strategy & Key Art

Promotional Strategy & Key Art

In its fourth season, Yellowstone has become a bonafide hit. From its launch through the recent breakout success, we've partnered with Paramount to help find and grow the audience.

The Studies

For our partners at Paramount, we’ve conducted multiple studies to optimize promos and key art for Yellowstone.
Study designs explored reactions in an initial randomized exposure, followed by more in-depth head-to-head comparisons. In addition to scoring creative performance overall, we’ve also provided deeper dives into:

Results from across the tests helped inform imagery, promos and marketing strategies for the network and the series.

By a variety of metrics, Yellowstone is an unequivocal success.

#1

Ratings have steadily grown across all four seasons.

(source: Wikipedia)

#2

It was Roku’s most single most searched-for title to stream in 2021.

#3

According to Variety, the season four premiere garnered a whopping 14.7 million linear
viewers.

More Case Studies

We at Latitude are proud to have played a modest part in making sure this entertainment juggernaut found the audience that has come to love it.

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